Every proyect starts with an idea that is developed in pre-production. In the case of an animated proyect, the first step is to transfor the idea with the conceptual development of characters and settings.
This process consists of putting the ideas, witch tell a story, on papper; crystallizing them into soething visible, starting with sketches.
Once the characters have been approved, we proceed to make the storyboard that will allow us to properly visualize the frames that will be told in the story. This is an essential process to continue the animation, as it is the first link between the project manager and animators who carry out the work. This is the guide that is needed to appreciate what the characters would have in terms of the possible movements and gesticulation of them.
The concept design brings us closer to imagine what would be the final result, helping us to correct and polish our characters and settings before the making of a final 3D render.